Hotel Revenue management is a data-driven technique consisting of three interdependent components: customer, product, and price. In order to maximize the hotel revenue in the hospitality sector, it is important […]

Travellers, just like consumers in any e-commerce category, have distinct ways of shopping. So come to think of it – can two families travelling to a same destination end up […]

Hotel group sales teams need better digital skills to capture more deals. NB: This is an article by Tambourine Advances in digital have dramatically altered the ways group planners/buyers do […]

Taping into the corporate market doesn’t have to be a business minefield; learn how to grab the attention of this lucrative audience and get the edge over your competitors. Every […]

In recent years there has been a shift in the way that people consume media. Streaming platforms like YouTube, which has seen its viewership increase ten-fold in the past five […]

Every hotel has some form of PPC campaign running these days. And regardless of whether you’re using retargeting ads, Facebook ads or remarketing lists for search ads (RLSAs), the intention […]

With Christmas being less than 6 weeks away, planning for the festive season is in full swing and most Christmas decorations are being put up in hotels already. As well […]

Responding to what one travel expert categorized as “a wake-up call,” TripAdvisor has begun placing symbols next to hotels and resorts that have been identified as locations of sexual assault […]

Giving a customer too many options can lead to procrastination and even paralysis in the booking process. Airlines boast of new travel options: customer choice is at an unprecedented level! […]

Our last article discussed the top three items you need to make sure you aren’t losing out when it comes to voice search. Today we continue with the last three […]