These tips on switching from spreadsheets to analytics could prove useful and help avoid some common pitfalls organizations fall victim to

Hospitality businesses that dedicate time to their marketing efforts utilizing the latest in technology will reap significant benefits in 2024

A commercial strategy platform provides each discipline with actionable recommendations, ensuring strategic impact on hotel revenue

Consortia and Travel Management Companies (TMCs) act as pipes, channeling a stream of potential guests toward hotels

The source of a reservation is known as its booking source, and all booking sources fall into one of two primary categories: direct and indirect sources

Identity resolution is the cornerstone of an effective hotel data strategy, and it’s an element that benefits marketing and guest-facing staff

It’s time to put your brand out there. Use these latest marketing trends in hospitality to get in front of your target audience

Overbooking can greatly impact your hotel’s reputation and bottom line but you can avoid financial losses and mitigate the risks

Transitioning to an integrated commercial team is not just a structural change; it is a realignment towards a collaborative customer focused approach

A hotel brand is a result: it is the feeling and perception generated in each person, by the brand story that is told, demonstrated and/or experienced