With an increasing reliance on online travel agents (OTAs), the emergence of strong competition, and higher expectations from guests, a huge challenge for hotels is maintaining their profitability. One of […]

Facebook recently announced new features for DAT which include new ad types, creative options, and targeting capabilities. NB: This is an article by Koddi By introducing new Dynamic Ads for […]

Star ratings are used to rate just about everything, from movies, to restaurants, to road safety tests in the automobile industry. As consumers, we understand the star ratings system and […]

Price disparities are one of the main problems for hotels in terms of Internet distribution and they have a much deeper impact than one would initially think. They are artificial […]

Everyone in hospitality has an opinion about 2016’s direct booking campaigns. Some hailed them as a long-overdue blow against aggressive intermediaries; others voiced concern that discounting tactics would put long-term […]

Hilton is considering ways that revenue management techniques could be used to improve customer satisfaction, and there are opportunities for airlines too. Many service-focused organisations identify opportunities to ‘surprise and […]

No matter the location, the chain scale, or the attentiveness of management, bad things may happen at your hotel property. How do hotel owners and managers respond when injury, violence […]

Push notifications may be one of the best marketing tools to create added value and increase your revenue when used wisely. NB: This is an article by Hammad Hussain, Managing Director […]

Hotel Revenue management is a data-driven technique consisting of three interdependent components: customer, product, and price. In order to maximize the hotel revenue in the hospitality sector, it is important […]

Travellers, just like consumers in any e-commerce category, have distinct ways of shopping. So come to think of it – can two families travelling to a same destination end up […]