Why Hotel Owners Are So Concerned About Marketing Costs
Hotel owners are feeling the squeeze from rising operating costs, at a time when the U.S. hotel industry is posting record revenues. Debt service, brand fees, management fees, credit card […]
5 Useful Tips For A More Successful Newsletter
Now that you have prepared your first newsletter and created an impactful email subject line, you now must optimize your newsletter’s contents. The average email user receives about 147 emails […]
Why you should never block a bad review (and what to do instead)
No one likes to get a bad review online. The sinking feeling when you see a one or two out of five rating and the harsh criticisms of unhappy guests […]
A Hotelier’s Guide To Black Friday/Cyber Monday Email Marketing
When you think of Black Friday and Cyber Monday, you probably think of long lines and deep discounts at your favorite shop. Or perhaps your mind flashes to a crowded […]
The Incredible Shrinking Front Desk – An Opportunity to Manage Differently
The front desk was once the epicenter of the hotel, where guests did so much more than check in and check out. NB: This is an article by Pierre Boettner, […]
Optimizing Distribution Channels for Independent Hotels
During a recent webinar, we discussed how to navigate the changing online distribution landscape with three industry experts from OTA Insight and Travel Tripper. Topics included how to harness the […]
3 Tips to Maximize RevPAR and Increase Guest Love Scores this Fall
What started as a Pumpkin Spice Latte favorite at Starbucks, pumpkin spice has morphed into nearly every aspect of consumer goods. The U.S. pharmacy company CVS even offers pumpkin spice […]
5 Marketing Psychology Hacks To Increase Direct Bookings
Let’s talk a little marketing psychology. It is important for marketers in any industry to have a solid understanding of how our customers think, feel, and act. For hoteliers and […]
Kicking off a digital revolution for airlines with ‘Total Offer Optimization’
The fourth industrial revolution is well underway. It’s fuelled by the digitalisation of everything. Now, the airline industry is catching this revolutionary wave. NB: This is an article by Amadeus […]
Guide to Important Meeting & Events Revenue KPIs
The discipline of revenue management continues to evolve and expand into more revenue-generating areas of a hotel. As hotels start to think about some of these key areas where revenue […]
