Booking engine conversion rates: How do you measure up?

If there’s one thing we know about at Triptease, it’s online conversion rates. The funnel leading from curious website visitor to satisfied hotel guest is one we spend every day […]

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Winning Revenue Strategies To Capitalize On A Banner Travel Year

Most forecasts and analyses say 2018 will be a boom year for global travel, including both business and leisure. The outlook for group travel in 2018 is murkier but probably […]

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Hotel Loyalty is Dead…or is It?

Back in 2016, I first took a closer look at loyalty, ultimately asserting that hotel loyalty is dead. Well… not dead, but rapidly evolving, with points and redemption models failing […]

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4 Things Every Branded Hotel Should Be Doing on Facebook

As a property flying under a global brand flag, you enjoy several key benefits: Worldwide name recognition and consumer trust. Access to millions of loyalty members. Exposure on the Brand.com […]

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New Year, New UI Update on Google Hotel Ads

With the new year underway, we noticed a user interface update on Google Hotel Ads. NB: This is an article by Koddi What stands out visually is the blue “Book […]

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3 Ways Business Intelligence Tools Help You Maximize Your Profits

Until recently, the hospitality industry wasn’t considered to be a front runner in technological advancements. But the emergence of big data, cloud-based systems, and business intelligence have propelled hospitality into a […]

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5 tips for an award-winning guest experience

If you’re looking for ways to improve guest experience at your hotel, who better to ask than the winners of the 2017 Boutique Hotel Guest Experience Awards? We asked the […]

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How can revenue leaders leverage new RM methodologies in 2018?

Since IDeaS’ early beginnings in 1989, our timeline of product and service evolution is a great barometer of the fast-paced changes in hospitality revenue management over the decades. And now, […]

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Airbnb branded apartments fuel opposition from hotel industry

A partnership between Airbnb and apartment developer Niido is preparing to open the first apartment complex specifically designed for tenants who want to sublease their units to short-term guests. The […]

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The Future of B2B Content Marketing … Personalization!

As a hospitality brand, you may have noticed that in today’s digital world, it’s harder than ever to catch a prospect’s attention. NB: This is an article by Susan Tucker, […]

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