“Direct is best”; “101 ways to avoid paying OTAs”; even “How to Win The OTA War”. We’ve all seen countless taglines and blog posts of this nature. In fact, we’ve […]

Revenue Management techniques are dictated by the type of product you’re selling. What are the main characteristics of hotel rooms as a product and what makes it different from, let’s […]

Getting guests to book directly on a hotel’s website rather than through an online travel agent (OTA) is a key challenge that hoteliers are gearing up to tackle in 2018. […]

I find very little value in trying to predict the future, but there is something about the beginning of a new year that brings out the crystal balls and tea […]

It’s no secret that mobile continues to grow in influence across all industries, especially the travel space. Effective marketing has always been contingent on showing high quality and relevant content […]

“Fool me once, shame on you. Fool me twice, shame on me.” Hang it on a sign in the revenue department’s office. Put it on T-shirts. Heck, get it tattooed. […]

With just a small percentage of difference in your hotel’s RevPAR between success and underperformance, the role of the Revenue Manager (RM) is crucial to hotels. With the start of […]

Booking.com is launching its new programme: “Risk Free Reservations”, at least for some hotels here in Spain. They are doing so in the same way as with other programmes the […]

Earlier this year, digital travel sales in the US were forecasted to reach $189.62 billion, of which 40% were estimated to come from mobile devices. NB: This is an article […]

Sojern has released a new report on the modern travellers’ path to purchase, confirming that it isn’t viable for hotel marketers to address the lowest common denominator. The report finds […]