When it comes to hotel marketing, vanity metrics are numbers that make you look good, but don’t really say much or contribute to your bottom line. Common examples in online […]

Today’s topic is a VERY important one. GDPR, which is the new set of regulations around data protection standards that are coming into effect in Europe in May, is a […]

Twitter is one of the most popular social networks in the world with more than 300 million monthly users. Contrary to other platforms like Facebook and Google+, Twitter focuses on […]

Typically, the marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications and data. As the guardian […]

One of the arguments I continually make in this blog is that many Total Revenue Management efforts are being thwarted by the fact that managers are using the wrong measures […]

For years, airlines have been known to cling to outdated and even antiquated technology, afraid that upgrading their tech infrastructure could lead to the catastrophic downages that have affected most […]

The moment you decide to take the plunge on planning a vacation can be just as exciting as the vacation itself. Once someone chooses a travel destination, the dreaming phase […]

“It’s healthy that hotels have a distribution mix.” Those are the words of Booking.com’s Gillian Tans, speaking at ITB last week. You might not hear us say this too often, […]

Advanced revenue management systems, powered by machine learning, are used by leading hotel brands around the world. NB: This is an article by Tracy Dong, Lead Advisor APAC at IDeaS […]

RevPAR (Revenue Per Available Room) is one of your hotel’s most important performance metrics. Yet while commonly used and heavily relied upon, it’s a metric that isn’t without its faults. […]