There’s an idea one is taught in business school that one should invest a lot of money into loyalty systems because loyal customers are the cheapest. The numbers are “obvious” […]

Revenue managers spend a lot of time and resources (rightly so) trying to determine the lifetime value of particular guests. Perhaps a better strategy would be to shift their attentions […]

In today’s mobile age, power lies more and more in the hands of the customer and the value of delivering a great guest experience has never been more prominent. According […]

Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for five pitfalls. The processing power of […]

We identify some Dos and Don’ts from a new EyeforTravel report which finds that conversational interfaces have the potential to help hotels improve the guest experience and drive revenues too […]

As Revenue Management becomes more and more relevant in the Travel industry and more hotels finally begin to understand the importance of dynamic pricing fluctuations, various hospitality companies start introducing […]

Email marketing is a cost effective and efficient way for hoteliers to reach new customers and encourage return visitors. NB: This is an article from Little Hotelier A massive 90% […]

RevPAR is down at hotels across Dubai with reports saying that revenue has dropped to its lowest level in a decade. Should hoteliers be worried? Well, yes and no. It […]

In influencer marketing, a person who has a large following online will be paid to post about a brand on social media to their followers. There are many different levels […]

Online travel agencies (OTAs) have taken the hospitality industry by storm. What began as a platform for selling excess inventory when demand was low, has grown to dominate the entire […]