Owners vs Operators: Interest Misalignment of Distribution Costs
Currently, most hotel management companies/operators earn their room-related management fees as percentage of gross room revenue, irrespective of whether room revenue is generated from OTA bookings or bookings that are […]
Death of Priceline’s Name Your Own Price Is Drawing Near
Priceline.com ended its Name Your Own Price bidding service for car rentals Monday, as it did for flights in 2016. When Priceline.com debuted more than 20 years ago, it was […]
Ingredients to a Profitable Hotel Distribution Strategy
Understanding your audience and then being able to sell suitable inventory to them, on the right platform and at the right price the key to a profitable distribution strategy. NB: […]
New Look for Google Mobile Hotel Ads
“This year is going to be the year of mobile” is a talking point you have likely heard every year for the past five years, and the soothsayers of mobile […]
The Secret of Hotel Upselling and Cross-Selling
Hotel upselling and cross-selling are both great ways for you to boost incremental revenue on bookings. Both strategies revolve around a similar goal but it’s important to understand their differences. […]
Acquisition Cost vs Opportunity: Importance of Distribution Channels
When it comes to achieving higher degrees of hotel profitability, nothing provides more opportunity for financial growth than an intelligent revenue strategy. Strategic revenue management is recognised as an important […]
Enhanced Loyalty : What Hotels Can Learn from Casinos
For many properties, capturing total guest value (TGV) has many hurdles. Property Management Systems that don’t capture adequate data, disparate reporting systems and a simple lack of customer data from […]
Cloud PMS : A Safe Bet for Security, Liability and Payments
PMS, a hotel property management software system, was traditionally defined as a platform which enables hotels to manage their front-office requirements such as billing, room assignment, booking reservations, and all […]
Planet ‘total offer’: the coming revolution in airline merchandising
When three global technology trends combine with two industry-specific trends, can the planets align to transform the online relationship between airline and travellers? For decades, airlines have worked to perfect […]
Strong Hotel Revenue Growth Predicted for Asia-Pacific
Cautiously optimistic hoteliers indicate reliance on OTAs and emergence of Airbnb are concerns. NB: This is an article from IDeaS A survey of 100 leading hospitality industry professionals from across […]
