Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an […]

Today everyone knows it and everyone does it: encourage customers to post comments on social networks and opinion sites. However, not everyone gets the same result. Why is that? Because […]

Recent years have seen a rise in the number of the online booking platforms. They’ve become increasingly popular, and as the intermediaries between hotels and their guests, seem to be […]

The big news in 2017 was the stock market, consumer confidence and the economy in general. Tax reform, wage growth, reduced regulations and the strength of our nation could keep […]

What do hospitality executives think of the current hotel distribution landscape, and the emergence of Google Hotels and Airbnb? And would they ever consider walking away entirely from a particular online travel […]

In 2017, digital marketing saw a shift in content strategy toward a more personalized and intent-based approach to user experience. For an online business to win market share in 2018, […]

As technology constantly evolves, so does revenue management (RM). Dan Skodol, VP of Revenue Analytics at Rainmaker, recently gave a presentation on the top trends in revenue management. The trends […]

This is one question that we get from clients every day, and rightfully so – as that is what we do – improve your website. Sometimes, the simplest changes to […]

According to Mary Meeker’s 2017 Internet Trends Report, the typical US consumer spends more than 3 hours per day on their mobile devices. 2018 will be the year to maximize […]

I’m old enough (perhaps you are, too) to remember when airlines published all their airfares in their timetables, which were issued once a month. Back then airlines were regulated by […]