Misconceptions of Consumer Loyalty Are Preventing Relevant Engagement
Oracle today announced the findings of a global study titled “The Loyalty Divide – Operator and Consumer Perspectives, Restaurant 2018” auditing consumer perceptions and hospitality brand realities of loyalty programs […]
10 Daily Habits of Highly Effective Hotel Marketers
Can we all agree that the cumulative effects of small daily habits—both good and bad—add up to meaningful results over time? Brush your teeth every day and you’ll avoid cavities. […]
6 Ways to Optimise Your Hotel Website for Voice Search
Whether you use Siri, Cortana or Google voice search, it’s easy to see why speech recognition technology is starting to gain momentum. This type of search activity allows users to […]
Why Data Rich Organisations Will Win Everytime
Data, information, facts – whatever you choose to call it – collecting and analysing it has become a crucial part of how we understand the world, taking us well beyond […]
5 intelligent pricing strategies for your B&B
Setting rates and pricing at your B&B cannot be random and unstructured. NB: This is an article from Little Hotelier Recognising the importance of revenue management, you need to have […]
7 Ways to Track Your Competition
Keeping track of your competition’s activities is easier than you think. NB: This is an article from Staah Here are a few things you could do to stay on top […]
What Is Facebook’s Trip Consideration? And Is It Worth Your Investment?
Following a string of recent moves that amp up its presence in the travel sphere, Facebook has recently launched Trip Consideration, a new advertising tool designed to help hotel and […]
Metasearch power plays: What hoteliers need to stay competitive
Most hoteliers understand how metasearch advertising influences the deals visible to consumers. Bid too low and your listing won’t show. Bid too high, and your customer acquisition cost is out […]
The dos and don’ts of listing your property on Airbnb
Creating a B&B listing on Airbnb is a great way to generate more bookings for your brand, as there are certain travellers who only look to Airbnb for their accommodation. NB: This […]
How to Advertise to a Boutique Hotel Shopper
Direct hotel bookings drive nearly twice the value for hoteliers as those from third-party players. NB: This is an article from Sojern Third parties provide great reach for a boutique […]
