Customer effort is a metric used in hotels to measure guest satisfaction. It is all about how easy it is to stay in your hotel, from booking to post-stay

Evaluating value of a group lead more broadly than just booked bedrooms and events enables you to improve pricing decisions, occupancy, and the bottom line

On the upside, strategic overbooking can lead to higher occupancy and increased profitability. On the downside, there is always the risk of overshooting

HiJiffy, a leader in conversational AI for hotels, has introduced its latest innovation, Campaigns Manager, designed to further automate guest communication

AI is poised to disrupt the hotel industry’s marketing landscape, creating new opportunities while challenging the dominance of existing players

This New York Venue experienced a measurable boost in web traffic, inbound leads and conversions, demonstrating power of an integrated marketing campaign

Attracting guests to your hotel through social media requires a strategy for creating a compelling presence that’s responsive and offers authentic content

The way you respond to reviews can impact your hotel’s visibility, affect your credibility among potential guests, and even influence bookings

With operational benchmarking tools, you’re not just comparing – you’re leading. Utilising profit intelligence can redefine what success looks like

Whether leaning into AI, rethinking targeting or getting smarter about ad spend, here are 7 ways hotel marketers can level up their paid media strategies