Why Choose a Science-Based RM System Over Rules-Based
We have all been there: you, sitting at the table with the rest of your Executive team, going through a demonstration and sales pitch of a revenue management system. NB: […]
Google Hotel Ads – Everything You Need to Know
Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor? Not likely. Think about your own web activity. Most of us start our initial research […]
The $28 billion ancillary revenue opportunity for hotels
Ancillary bookings represent a significant opportunity for hotels to add revenue while increasing guest engagement. The airline industry adopted the practice of cross-selling and up-selling trip extras more than a […]
Dreaming to Booking Part V: Capitalize on the Experiencing Phase
So, you’ve won the booking. What’s next? Travelers are filled with anticipation and excitement for their upcoming trip, and now your hotel brand must deliver the best experience possible. While […]
Inspiring travelers with Facebook’s new Trip Consideration
Facebook has been extremely busy expanding its presence in the travel space over the past year. Last year saw the launch of City Guides, a tool that lets Facebook users […]
Navigating Hotel Industry Changes With A New Mobile PMS
While the traditional, legacy PMS was confined to a dedicated desktop behind the front desk, mobile and cloud-based PMS frees that technology (and your staff) from those previous limitations. NB: […]
The OTA Distraction – Pushing Rather Than Pulling
You cannot go a day online in the hotel community without seeing a ton of OTA related discussion. NB: This is an article by David Lund, founder of The Hotel […]
How to Use Advanced Customer Valuation to Become Dangerous
A player’s value can be boiled down to two functions. First is marginalization, i.e. the relationship between spending patterns and profit. How much revenue can I expect given a player’s […]
4 things to know about hotel performance metrics
As the U.S. hotel industry marks eight years of continued monthly revenue per available room growth, analysts are digging deeper into performance data to explain the trends behind these numbers […]
8 simple tips for a great hotel website
Are you keen on getting a dedicated hotel website? This would be a smart choice, as your property website is often the first impression received by potential guests, and the […]
