Travel companies grapple with customer data and the creep factor
With data breaches increasingly in the news and customers less trusting than ever, is the travel industry’s ‘new gold’ too much like hard work? Just about every company in the […]
Can I stop OTAs from displaying wholesale rates?
It looks like Expedia could be formalizing their practice of displaying third-party rates alongside directly-contracted rates from hotels. When we first covered this back in December 2017, it seemed as […]
Misconceptions of Consumer Loyalty Are Preventing Relevant Engagement
Oracle today announced the findings of a global study titled “The Loyalty Divide – Operator and Consumer Perspectives, Restaurant 2018” auditing consumer perceptions and hospitality brand realities of loyalty programs […]
10 Daily Habits of Highly Effective Hotel Marketers
Can we all agree that the cumulative effects of small daily habits—both good and bad—add up to meaningful results over time? Brush your teeth every day and you’ll avoid cavities. […]
6 Ways to Optimise Your Hotel Website for Voice Search
Whether you use Siri, Cortana or Google voice search, it’s easy to see why speech recognition technology is starting to gain momentum. This type of search activity allows users to […]
Why Data Rich Organisations Will Win Everytime
Data, information, facts – whatever you choose to call it – collecting and analysing it has become a crucial part of how we understand the world, taking us well beyond […]
5 intelligent pricing strategies for your B&B
Setting rates and pricing at your B&B cannot be random and unstructured. NB: This is an article from Little Hotelier Recognising the importance of revenue management, you need to have […]
7 Ways to Track Your Competition
Keeping track of your competition’s activities is easier than you think. NB: This is an article from Staah Here are a few things you could do to stay on top […]
What Is Facebook’s Trip Consideration? And Is It Worth Your Investment?
Following a string of recent moves that amp up its presence in the travel sphere, Facebook has recently launched Trip Consideration, a new advertising tool designed to help hotel and […]
Metasearch power plays: What hoteliers need to stay competitive
Most hoteliers understand how metasearch advertising influences the deals visible to consumers. Bid too low and your listing won’t show. Bid too high, and your customer acquisition cost is out […]
