Since the beginning of 2018, we have been noticing some very odd behavior from the TripAdvisor results, customer service response time, sales rep strategies, and overall communication. What is most […]

Gone are the days of planning a trip to a new city and choosing where to stay based on personal recommendations or a guide book. In a connected world, it […]

The airline-GDS distribution battle threatens growing fragmentation. Smaller agents are stuck in the middle of a battle over distribution between airlines and GDSs and being denied access to full fare […]

While it is an obvious over-exaggeration to compare Ronald Reagan’s famous “Tear Down This Wall” speech to a proverbial technology wall, hotel technology does come with many barriers. NB: This […]

Another week, and another set of new tests rolled out for the Google Hotel Ads user interface. Our analysts have spotted a new “Neighborhood” section, an update to the deal […]

We live in an age where we know more about our hospitality customers than ever before. The question is, how well are you actually using the data available to offer […]

“I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” –Sir […]

Hotel channel management software play a huge role in seamlessly distributing inventory and rates on multiple OTAs. This entire process helps a hotel to maximizing bookings and, thereby, increasing revenue. […]

Schema markup is a form of microdata, J-SON, i.e., a piece of code installed on a website, which helps search engines understand and interpret web pages. Once schema markup is […]

When travellers find your hotel website during research, you don’t want them to leave. You want that direct booking – and you want it quickly. NB: This is an article from Siteminder […]