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Evaluating Your Summer Marketing Efforts: Hotelier Checklist

A comprehensive marketing review helps identify successes and opportunities, allowing you to refine your strategies and enhance your future ROI

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Instagram Marketing: How to Promote Your Hotel Event Venue

To effectively reach potential event clients and attendees, Instagram event marketing leverages one of the largest audiences to promote your venue

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Fine Tune Your Hotel Forecast With Big Data

There’s more data available about your guests than ever before. Today, we’re learning about travelers who visited our websites, began searching dates and locations, but left without booking. NB: This […]

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Is Your Hotel Optimized for GDS

The key to the GDS channel is meeting the search expectations of travel agents. We look at how you can tailor your GDS content to drive more revenue

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a bin a biscuit and the word delete cookies reflecting change in goole policy

It’s ‘No Dough’ for Third-Party Cookies, According to Google

Hotel marketers should continue preparing for a future where privacy is increasingly prioritized and build a strategy not reliant on third-party cookies

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man looking in despair possibly after trying to book on a hotel website and finding it frustrating because of common mistakes

Website Turning Guests Away? 5 Mistakes That Hurt Conversions

Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions

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5 Reasons to Add an Attractions Module to Your Hotel Website

An attractions module does more than just list local sites; it becomes a valuable resource that enriches your guests’ stay

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Game Theory in Luxury Hospitality Marketing: The Strategic Edge

Game theory equips hotels with tools to analyze the market landscape, anticipate competitors’ moves, and develop counter-strategies

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Boosting Business Bookings: Capturing Rise of Business Travel

With domestic business travel spending already at 77% of pre-pandemic levels, now is the time for hoteliers to seize this opportunity and stand out

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man burning money in much the same way hotels lose millions in lost revenue due to fragmented data

Stop Wasting Hotel Ad Budget: How to Choose the Best Markets

Now you’ve identified target markets, next step is deciding which platforms will reach them best. Every platform has its strengths, but not all are equal

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