“Millennials” or Generation Y are the first generational demographic to be brought up with technology and the internet. These digital natives consume more online media than ever before and are […]

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a […]

Direct bookings are the lifeblood of any small hotel or B&B, especially considering they operate on tighter budgets and have less rooms with which to produce revenue. The constant battle […]

“Organic is dead!” – This is a phrase we have been hearing lately. Digital Marketing professionals have been writing about this for months, even years, as Facebook continues its push […]

It used to be that location was the most important factor for a business’ exposure (and therefore success). Whether it was a hotel or a boutique, being visible was necessary […]

How do you communicate with your guests once they’ve made a booking? Before answering this, think for a minute about all the different ways a guest could book a reservation […]

Your hotel property management system (PMS) is the beating heart of your hotel – responsible for streamlining operations, optimizing guest service and maximizing revenue. NB: This is an article by […]

Selling “experiences” is the key to influencing potential guests when they first consider taking a trip. When travelers are looking for early inspiration, they’re not focused on hotel rooms. They’re […]

Search engine optimisation or SEO is the practice of making your website visible online in the unpaid search engine results. We have written many articles on the best practices for […]

From the very beginning of the searching process to the post-stay comedown, guests are increasingly expecting an experience that feels tailored, thoughtful and built with them in mind. Let’s take […]