In today’s internet-centered society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. NB: This is an article from eMarketing Associates Online […]

Moving the customer from planning to booking is the eureka moment for travel firms. It’s the pivotal minute on the customer’s path to purchase. That journey comes in stages: dreaming, […]

The world around us is changing rapidly. And this means that our industry changes as well. NB: This is an article by Genya van Belzen at RoomRaccoon New trends come […]

The visuals-first social media channel continues to enjoy widespread appeal, with 35% of U.S. adults now saying they use Instagram. When it comes to 18- to 24-year-olds – the next […]

Each year, review websites have more and more influence on how people make booking decisions. According to Travel Weekly, guests are also finding online reviews to be more credible than […]

Running a lodging operation is a complicated task involving a lot of moving parts. Hoteliers must manage reservations, communicate with guests, and oversee staff—among numerous other tasks. NB: This is […]

Facebook custom audiences allow you to target groups of people who have visited your hotel’s website and performed (or not performed) certain actions while browsing it. NB: This is an […]

Although organisations of any kind can increase brand awareness and attract new customers with social media, businesses that cater to travellers have an edge because of the nature of the […]

Hoteliers need to hire the right digital marketing agency if they want to achieve their goals. Unfortunately, digital marketing can occasionally seem like a confusing, constantly shifting landscape for many […]

In today’s travel landscape independent hoteliers work very hard to win a direct booking. So when you do, it’s important to encourage the guest to come back directly again and […]