Predictive tourism is the art and science of using AI with in-depth data analysis to identify traveler needs and deliver highly personalized experiences

There’s a fine line between optimizing your revenue management with technology and handing over too much control to an algorithm

While flexible booking policies are a win for travelers, they can create risks. The future is about flexibility while maintaining revenue security

If there is something that people working in marketing in hospitality are talking about is the power of a CRM system created especially for hotels. NB: This is an article […]

Revenue management isn’t a one-trick pony fixated on low rates. It’s a framework that guides the hotel’s business foundation and grows profitability

Hyper-personalization is poised to be the next big revenue driver for hotels. Anticipating guest needs, hotels can capture more revenue and build loyalty

With so much to see we thought it might be helpful to see which of our Expert Partners are exhibiting or attending ITB Berlin 2025

Mastering Property Promotion Ads offers new opportunities to attract guests searching for specific destinations, amenities or qualities

Unlike traditional search engines that show a list of links, AI search offers direct answers, personalized recommendations, and conversational responses

Hotels can leverage business intelligence to move beyond instinct and drive targeted strategies that enhance revenue and profitability