TripAdvisor launched in 2000 and has since grown to become the world’s most used travel website. The company’s original business plan was to drive leads to hotel websites. Today, TripAdvisor […]

An important distinction travelers make when booking a hotel room is the designation of how many people will be staying in the hotel room. Business travel tends to be single […]

Let’s break down a quick scenario. You are a hotel owner and you just spent a lot of money to create a well designed independent website. You have invested a […]

With homesharing apps now a firm fixture on the smartphones of many travelers, big name hotel brands are increasingly looking to build their own presence in the home rental market […]

As hospitality-focused search marketers, we have an overarching goal to drive customers to a hotelier’s website and to ultimately drive a conversion. We focus most of our attention and strategy […]

There’s no doubt that there are clear benefits to increasing your direct bookings, for both your hotel and your customers. NB: This is an article from Rainmaker Hotels save on […]

In today’s world choice can often be associated with freedom and autonomy but is it really liberating? Or is this plethora of choice in absolutely everything we do actually oppressing? […]

Airbnb has opened up its platform to boutique hotels, which is an opportunity for some to reach a new segment of traveler. But the experience of one property that lists […]

We can’t escape the topic of AI today. In a world of big data and personalization, it’s shaping how we approach everything in the hospitality industry. NB: This is an […]

Attention revenue managers: pay no attention to that ballroom behind the double doors. Only, what if we told you that your hotel’s meetings & events (M&E) space could become the […]