Benchmarking is by definition the measurement of one company’s achievements compared to the standard, the best in class or the competitive set. It is used to understand the gaps in […]

With rapid technology innovations and customer expectations shifting in new directions, the hotel sector is in a constant state of flux. And that includes the channels hotels use to sell […]

This month, the latest digital innovations include big announcements from Google regarding shortening the length of search result snippets and new features for Google My Business listings; new Google responsive […]

Fewer than 10% of US travellers have a particular brand in mind to book with prior to researching. That’s the reality of travel and it means hotel brands have a […]

The most effective marketing solution includes awareness of your audience – their needs and preferences. Where they are located is perhaps one of the most informative elements to take into […]

Finding the most suited online hotel reservation system for your property can be a herculean task, given the number of options one is presented with. NB: This is an article […]

In the fast-paced environment of the hospitality industry, most hoteliers would agree that developing and sustaining strong guest relationships is key to long term success. NB: This is an article […]

You don’t have to be a big international hotel chain to tap into the might of social media. Here are some ways you can effectively reach your audiences and stay […]

Every hotel website has a “contact us” page, a page where people can find the most basic details. NB: This is an article from Screenpilot Such a passive posture, however, […]

Running a B&B is the best job in the world. You get to greet happy vacationing guests, provide lovely surroundings and luxury meals, and showcase the beauty of your own […]