How to create destination content using Airbnb’s Guidebook approach
Our industry may have many varied opinions about Airbnb, but there’s no denying the platform has a great content and customer engagement structure. Airbnb and its hosts put the utmost […]
How Technology Impacts The Guest Journey – Pt I: Pre-Stay Phase
Remember “The Jetsons”, that old cartoon about people living in space? If you do, you’ll know just how far away that whole storyline seemed to be back then.Now… not so […]
Hotstats Hotels Performance: MENA, Europe, UK and US (April 2018)
MIDDLE EAST & AFRICA Profit per room at hotels in the Middle East & Africa fell by 12.1% year-on-year in April as revenue levels crashed on the back of plummeting […]
A Winning Local SEO Strategy for Your Hotel in 2018
The Local SEO landscape has seen significant changes over the past decade and in 2018, the old school tactics are no longer moving the needle. This article provides detailed actions […]
Why brands should really be scared of Expedia
One of the bigger gripes leveled at brands is that there are too many of them. If you’ve attended any hospitality conference, you’ll recognize this as a frequent refrain uttered, […]
5 Reasons Your Hotel’s Conversion Rate Is Low And How To Fix It
Getting customers to your hotel’s website is one thing. Converting their clicks into bookings is quite another. According to Sam Weston, marketing manager for 80 DAYS, conversion rates for hotel […]
5 Ways Hotels Can Use Technology For Better Guest Experience
I remember the first time that my family and I stayed at a hotel. I was 5 years old and we were in Darjeeling for summer vacation. My father hadn’t […]
Costco lures travellers to make a play for OTA market share
Could an established player from the world of wholesale online merchandising be a new force to be reckoned with in online travel? The online travel agents (OTAs) could have done […]
3 Types Of Keywords That Help Guests Find Website Faster
SEO doesn’t have to be hard. But finding the right keywords is a critical and often challenging part of this process. NB: This is an article from Revinate Choosing the […]
Be a Star Online: A 5 Step Guide to Reputation Management
Building a good reputation has always been important for business. Like almost everything else, the internet hasn’t changed that fact; it’s just adjusted how the game is played. NB: This […]
