In the hotel industry we all understand the importance of achieving more direct bookings in order to increase net profitability and reduce reliance, and commission fees, to OTAs. NB: This […]

Business intelligence (BI) for hotels can be complex because it incorporates multiple disciplines. In a nutshell, BI allows hotels to capture data from internal and external sources (e.g. benchmarks and […]

Belonging is at the core of Airbnb’s mission. One essential step to make people feel like they can “belong anywhere” is to have homes where people can stay around the […]

Airbnb announced boldly a few months ago that it was making a concerted push to add bed-and-breakfasts and boutique hotels to its platform as it called out Expedia and Booking.com […]

Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at its potential all systems must be functioning, and […]

Online guest reviews have become worth their weight in gold to hotels. Today, a huge 95% of people read a travel review before they book a trip, which means building […]

Email marketing continues to be a strong driver for traffic, engagement and bookings. Yet while you intuitively know you should be using it more, email blasts seem more appropriate to […]

NB: This is an article from Staah Facebook News Feed Update An explore page, group video, hashtag in profiles and updated messenger, here are a few Facebook and Instagram features […]

Amid positive trends in tax reform and optimism around positive hotel performance metrics, the specter of a new disruptor looms over the hospitality industry. The NYU Hospitality Conference, held at […]

In today’s technology-driven world, a common part of our morning routine is reaching for a mobile phone, followed by checking emails. The importance of an effective email marketing strategy for […]