Howard Schultz famously said, “When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.” While he wasn’t referring to the hospitality industry per […]

Today, every hotelier knows that the modernisation of revenue management and marketing strategies is fundamental. NB: This is an article from NetAffinity However, what is less known is that to […]

Lots of people may be talking about you. But the social noise has become so great that in order to ‘listen’ and sieve out mentions of your brand, you need […]

There’s a lot of debate about the best way to handle the huge influx of guest messages happening through private message and live chat platforms. Should we be using more […]

In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. NB: This […]

Hotels are frequently told how the latest tech tool will improve the guest experience. A lot of these gadgets have real value, but arguably, the easiest and cheapest way to […]

The economic collapse of nearly ten years ago brought not only havoc to the hospitality industry, but also created a new type of hotel owner: the activist owner. These owners […]

As with every business that wants to stay relevant, competitive, and innovative, social media channel Instagram is constantly updating and seeking to make improvements. The growing platform, owned by Facebook, […]

Does the thought of hundreds of guests descending on your property, filling the rooms, restaurant, halls and lobby sound like a dream, or a nightmare? On the face of it, […]

If booking direct is so attractive and several hotels are joining the movement, is it universally attractive? Would every single hotel benefit from a book direct campaign? NB: This is […]