Focus on Demand Optimisation For a Successful Total Revenue Plan
In this series of articles on Total Revenue Management (TRM) we started by identifying five core elements namely, Revenue Culture, Market segmentation, Seamless technology, Forecasting by Revenue stream and Optimisation […]
How to Optimise your B&B Property Management System
Your property management system (PMS) is the heart and soul of your B&B. NB: This is an article from Little Hotelier It manages your reservations, assists you in driving more […]
Google Adwords Update: What are the implications for hotels?
This year is set to be an important one for advertisers currently using Google Adwords to shop their wares. If your hotel is one of these businesses, Google is introducing […]
How to Develop a Successful Hotel Content Marketing Strategy
Content is king! If hearing that one more time makes you want to, well, feel ill, you’re not alone. But like anything that gets repeated by anyone and everyone, the […]
The Quick Guide on Optimizing Your Email List for Higher Returns
Email marketing, is not dead. Please stop writing think pieces planning its premature funeral. In fact, email marketing has still got serious spunk. It continues to report high ROI on […]
How BI Connects Revenue Management and the Hotel Ecosystem
The data and analytics capabilities of a hotel business intelligence (BI) tool provide foundational support for today’s cutting-edge revenue management solutions. NB: This is an article from Rainmaker Working together, […]
You’re Doing it Wrong – 8 Ways to A/B Test Email Correctly
A/B tests drive growth – if you do it right. Qubit found that poorly conducted A/B tests can hurt revenue because the wrong changes were made. If you’re not A/B […]
Focus on Forecasting by Revenue Stream as Necessary Tool for TRM
Today’s hospitality landscape is characterized by increasing room supply and high cost margins. NB: This is an article from Bespoke RM And while there is enough space for everyone to […]
7 Cool Google Hacks for Hotel Marketers
Stop wasting time researching on Google and wading through useless pages. Efficient hotel marketers know how to properly tweak their marketing questions to get the most targeted and relevant results. […]
Hotel blogging ideas: How to write creative content that converts guests
It’s easy for upmarket hotels to use beautiful photography to sell their rooms online, but even if you don’t have the most breathtaking interior you can still use personalised content […]
