Revenue management strategies today are built largely on the relevant, impactful and extraordinarily detailed data provided by the increasingly sophisticated software and reporting that is now available. NB: This is […]

Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. But getting the most […]

It’s that time of year again – hotel budget planning season. While it may not be the most exciting or festive of seasons, a hotel’s business, or any business, cannot […]

RevPAR and RevPAR index are different and I’m going to explain them both in this article. NB: This is an article by David Lund, founder of The Hotel Financial Coach […]

Artificial intelligence (AI) now infiltrates every element of the travel process. Today, website chatbots, personalized search platforms, and in-room virtual assistants are being deployed to improve customer engagement, boost conversion […]

Regardless of your CRM goals, the starting point is, and always will be, a database containing information on your contacts. This database needs to be intelligently segmented and filterable so […]

Travel customers have an unprecedented number of options to shop and book hotels, with new competitors constantly jumping into the distribution channel pool constantly. NB: This is an article from […]

Traditionally, the PMS has been considered the primary hub of hotel operations. But as data management becomes more complex, the limitations of the PMS, as this primary hub, are becoming […]

Earlier this month, we shared four key elements in personalizing ads to increase engagement and bookings. In order to do things like write compelling headlines, choose relevant images, develop enticing […]

More Chinese are traveling, and the more affluent travelers are taking it a step further by booking trips on mobile more frequently. This class of Chinese traveler is not only […]