8 Big Google SEO Updates & Changes You Need to Know

Google VP of Search, Ben Gomes, took to the stage at Google’s Future of Search event to not celebrate their 20th anniversary, but instead, to paint a picture for the […]

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5 Creative Ways To Boost Your Restaurant’s Yelp Reputation

In business, reputation is everything. When it comes to dining, in particular, how the community at large perceives an establishment may matter more than the actual quality of the food […]

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B&B Management Basics: Facebook Marketing Explained

Facebook is one of the most powerful social networking sites in the world, and it’s one of the best places to promote your B&B online. NB: This is an article […]

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Resort Marketing: 10 Ways To Dominate the Comp Set

Resorts face unique challenges. They are usually more expensive, geographically harder to reach and incur longer stays than standard full-service hotels. Many are built in “clusters” in a destination, too, […]

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How to Entice Corporate and Bleisure Travelers to Book Your Hotel

Bleisure travel has seen a huge increase in the past two years. According to Expedia’s recent report titled Unpacking Bleisure Traveller Trends, there’s been nearly a 40% rise in bleisure […]

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10 Smart Hotel Marketing Strategies to Increase Bookings

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find […]

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How Google Uses AI And Big Data To Make Travel Better

Since its acquisition of ITA Matrix Software eight years ago, Google has been quietly rolling out new tools for travelers. Its progress has been even more notable over the past […]

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Optimize Your Hotel Website for Conversion

Imagine for a moment your hotel website is not getting the amount of reservations you expect. You and your staff need more guests to come in and there are fewer […]

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Remarketing: How It Works and Why Hotels Should Do It

Of all the people that visit a hotel’s site, only 2% (on average) end up making a booking. So, while it might feel like getting traffic to your website is […]

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What Does TripAdvisor Move To Social Mean For Hoteliers?

If you’ve been living under a rock this past week or two you might have just missed TripAdvisor’s unveiling of its new site and mobile experience. The debut of Travel […]

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