Hotel SEO: How will Google’s new EAT Algorithm affect your property?

In August, Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. Although some specific types of websites appear […]

Read more

A Hotelier’s Guide to Responding to Online Reviews

Today’s consumers rely heavily on reviews to make purchasing decisions. The quantity and quality of online reviews are both considered when determining what to buy or where to book. That […]

Read more

8 Ways the Best Revenue Managers Have Re-Defined their Job

The 25,000 or so Hotel Revenue Managers around the world are self-dividing into two distinct categories: those that are well prepared (or preparing) for 2024 and those that are well […]

Read more

Why You Need to Take a Holistic Approach to Hotel Budget

Why You Need to Take a Holistic Approach to Hotel Budgeting

As summer’s warm breezes and lush, green growth transform into the vibrant colors and crisp air of the fall season, another familiar season arrives in its wake: the often dreaded […]

Read more

Department Managers Want to Do Their Monthly Financial Forecasts

You probably read the title and said to yourself, “No way, that’s a load of BS. There is no way my managers want to do their financial forecasts. Heck, I […]

Read more

The Evolution of The Hotel Booking Journey

We’ve all done it… We’ve all stayed at a beautiful hotel, visited an amazing destination, or eaten delicious food at a first-class restaurant. We’ve also taken great pleasure in telling […]

Read more

4 Ways To Attract More Families To Your Property

Family travel is on the rise. Between 2014 and 2017, Google searches for family vacations grew three times faster than other searches in the travel sphere. As part of our […]

Read more

When Marketing And Revenue Management Walked Into The Sunset

RM and marketing have typically been two distinct functions but with new ancillary fees, the drive towards personalisation and greater demand for clever merchandising, this is changing. Marketing and revenue […]

Read more

Price Elasticity And How It Can Influence Room Rates

Today’s era of infinite data empowers revenue managers with ever-deeper insights into market dynamics. Monitoring competition and adjusting rates in near real-time has become a bare-minimum activity. Dynamic pricing and […]

Read more

Fast Fixes for Today’s Top 4 GDS Challenges

Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. Even though GDS can […]

Read more