7 Best Ways to Attract Business Travelers at Your Hotel

There can be hundreds of types of travelers in the world: Leisure, corporate, family, group, backpackers; as we said..hundreds. But when we talk about how to attract business travelers at […]

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Hotel Budget Season: Knowing the Past Helps Future Success (2 of 4)

Your budget represents your first forecast for the year. How do you make that forecast as accurate as possible? It starts with a deep dive into the past. NB: This […]

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Revenue Managers Must Also Understand Guest Spend

The drop in group bookings due to segmentation shift and guests looking for unique experiences are two of the major changes affecting pricing and the role revenue managers play in […]

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How to Build a Tech Stack Based on What Your Guests Need

Don’t lie; you know you’ve done it. I sure have. The hotel breakfast buffet. You’re so hungry and there’s so much food. You want your money’s worth. NB: This is […]

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How Hotels Leverage Psychology of Impulse Buying to Capture More Revenue

In the first scenario, you fill up your cart and head for an open check-out lane. In the span of a few short minutes, you’re out the door and unloading […]

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7 Tips to Boost Your Property’s Ranking in OTA and Metasearch Results

OTA search results often mystify hotel revenue and channel managers. There’s not always a clear reason why one property ranks higher than another. NB: This is an article from OTAInsight […]

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Did You Leave Your Revenue Technology in the Stone Age?

Do you know how many devices are currently “hooked up” to your in-home Wi-Fi? Go ahead and count up your phones, laptops and TVs, perhaps a smart speaker or thermostat, […]

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Can Paid Social Media Advertising Rescue Low Booking Periods?

No matter how well you run and market your hotel or resort, there’s a good chance you’re going to face some seasonality in your demand patterns, which inevitably manifest themselves […]

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Generating Group Business with Hotel Data is Easier Than You Think

What do successful weekly Smith Travel Research (STR) reports across regions and hotels have in common? A well-executed group strategy, which answers the question, “What amount of group business, along […]

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Beyond RevPAR: Understanding Total Group Revenue for Hotels

Once upon a time, group business was essentially a filler for the guest rooms that transient business didn’t occupy. In today’s world of all-time occupancy highs,1 group business tells a different tale. […]

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