Five years ago, Dan Ariely, a professor and director of the Center for Advanced Hindsight at Duke University, compared Big Data to teenage sex for several funny reasons. I’d like […]

In today’s world, travelers have become more technologically sophisticated. It is becoming increasingly difficult to measure guest behavior through a standalone system. The modern hotel marketer is encouraged to be […]

In the tech-savvy era where the entire world runs on the social media platforms, double taps, tags, stories, and swipe ups are no new terms to talk about-Yes, I’m talking […]

Consumer expectations are constantly evolving. As such, Google Travel has named our modern time “the age of assistance.” This term doesn’t refer to traditional customer service, but the multi-layered communications […]

With 89% of marketers using email as their primary channel for lead generation, consumers are being inundated with messages from brands. Will your messages be ignored or deleted or opened […]

In a world dominated by big brands and businesses, where standardisation is the path to efficiency, customers consistently look for something out of the norm. This is clearly the case […]

The influence of TripAdvisor shows no sign of slowing. According to TripAdvisor’s recent research, the company was responsible for over 10% of global tourism spending in 2017, which equates to […]

Even if you’ve perfected the marketing of your hotel and are driving a high volume of traffic to your website or other listings, it doesn’t guarantee bookings. The sobering reality […]

Hoteliers have long known that locals both frequent their property’s restaurant, spa, or cafe – and stay overnight at their hotels. Because of this, a budget for local search marketing […]

Understand your audience. Know your product well. Develop a rate plan. Deliver it at the right time and via the right platform. There you have it. A SUCCESSFUL RATE PLAN! […]