Revenue Managers: How we get it wrong…(Pt 2)
Revenue Managers are often promoted through the ranks of Reservations or Front Office and often thrown into ‘spreadsheet mania’ without any thought or respect given to the enormity of the job.
Hotelier’s Guide to Creating Special Offers
Finding and booking the perfect hotel takes time. Beyond rate, hotel shoppers are looking at plenty of other factors, such as amenities, local activities, and nearby restaurants. NB: This is […]
VAT Survival Guide For Irish Hoteliers: 25 Ideas To Slash Cost Of Booking
Regrettably, the rumours have been confirmed. Long feared by tourism businesses all over Ireland, the government has recently declared that the sector’s VAT rate will increase from 9% to 13.5% […]
Is word-of-mouth still a way to get bookings at your B&B?
Industry experts are constantly emphasising the importance of implementing new distribution and marketing strategies at your B&B, but there’s still something to be said for word-of-mouth referrals. NB: This is […]
7 Ways to Boost Direct Bookings with Your Hotel Front Desk Staff
There is a powerful resource for increasing direct bookings at your disposal. One that’s available to every hotel, yet it’s often overlooked and underutilized. NB: This is an article from […]
What Properties Can Learn From Airbnb And The Sharing Economy
First it was the online travel agencies (OTAs) in 2000. Just when hoteliers learnt to co-exist with these intermediaries, along came the revolution that took everyone by storm – the […]
Cross Department Collaboration is Key to Optimizing Group Business
Getting the right group business in your hotel at the right time for the right rate requires a holistic approach from your entire hotel operations team. In the current environment, […]
Guest Personas and Bridging the Gap Between Browsing and Buying
Building a useful marketing strategy has become increasingly complicated with the advent of social media. Guest are now closer than ever to brands and their representatives, making impersonal and generalized […]
11 Hotel Revenue Management Strategies to Adopt in 2019
Every year, you may be planning something or the other as a part of your hotel’s revenue management strategies. You may be doing a hell lot of things to get […]
How To Capture Your Share of Guests This Holiday Season
Christmas is historically the busiest time to travel in the US. Last year, AAA predicted that a record-breaking 107 million Americans would travel over the Christmas and New Year’s holidays. […]
