There are at least a few industries where the price of the product is totally or substantially disconnected from the cost of production. NB: This is an article from Richard […]

While wellness has long been a primary driver for resorts and luxury properties, it is now reaching critical mass for all other segments of hospitality. NB: This is an article […]

There is a fine line that separates guesswork and prediction – the quality of data and analysis. The hospitality sector is not unique in exploring for ways to take advantage […]

A strong social media presence allows hotels to connect with potential guests worldwide, showcase the type of experience they will have and hospitality they will receive during their stay, and […]

Email marketing is not necessarily a new marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this technology. NB: This is an article from […]

Used correctly, Global Distribution Systems (GDS) can help your hotel reach over 700,000+ global Travel Agents (TAs) as they select the right properties for their clients. This is because GDS […]

As a means to fulfill travelers’ accommodation needs, room-sharing websites compete directly with hotels and OTAs (online travel agents, such as Expedia or Priceline) in the lodging market. NB: This […]

Facing visibility problems on the Global Distribution System (GDS) is not uncommon. You can change this by partnering with the right consortia and getting the most out of your GDS […]

Most people planning a vacation start with a Google search. That’s why you work so hard to optimize your search results placement with SEO strategies. And you should. NB: This […]

Our series on guest segmentation has already shown how your property can attract families and appeal to business travellers. In this final post, we suggest ways you can get more […]