With all the talk of Big Data, we are only at the most embryonic stage of establishing the interconnected hotel. In the typical hotel company, department heads still act as […]

Airbnb came on the scene in 2008, amidst corporate scandal, economic downturn and instability. Initially people were skeptical, but they have gained remarkable momentum building its platform with transparency and […]

In an environment where the whole basis for RM is optimal allocation of fixed capacity, is there another way? RM forecasts demand, no-shows and allocates seats. But what if the […]

After a tumultuous year for Facebook, it’s unsurprising that many of the company’s advertising changes revolve around the proper handling of user data. Updated regulations, including the General Data Protection […]

A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). In practice, […]

Incorporating videos into your marketing mix is no longer an afterthought – it’s a necessity. NB: This is an article from eTourism But as with every other form of content […]

Amy the traveler has over 419 digital moments researching her trip to Nashville over two months before she checks into a hotel, averaging five videos, 360 Web page visits and […]

Today’s dynamic pricing technology makes it possible to monitor rates in real-time; the days are long gone when hotel room rates were static numbers re-visited quarterly. NB: This is an […]

The time has come once again — Google has changed its algorithm. As the most powerful and widely-used search engine in the world, it’s not surprising that businesses across all […]

Google has always done its part to stay innovative and make sure its products set the bar. So, it’s no surprise that Google is currently testing a new look to […]