9 Email Marketing Trends to Watch in 2019
Email is amazing. While it doesn’t tend to get the same buzz as channels such as social media, email quietly delivers extraordinarily impressive results for marketers year after year. NB: […]
The New Era of Personalization: The Hyperconnected Guest Experience
With the onset of 2019, we’ve stumbled upon a rather interesting (albeit, integral) crossroads in the hospitality realm. As consumer technology continues to expand its influence and popular adoption across […]
December Double Digit Profit Dip Punctuates Down Year for MENA Hotels
Profit per room at hotels in the Middle East & North Africa fell by 10.6 percent year-over-year in December and contributed to a 6.0-percent decline for full-year 2018, as revenues […]
Top 12 Hotel Booking Revenue Makers as Consumer Choice Rises
SiteMinder today unveils its annual lists of the channels that brought the highest total booking revenue to hotels in some of the world’s top travel destinations in 2018. Varying from […]
Views on Direct Booking and OTAs Vary From Brand to Brand
The collective push by the hotel industry in recent years to get guests to book direct could intensify as new entrants add pressure and competition to the distribution landscape. At […]
Inside Google Marketing: 3 Ways We Think About SEO
We as a company spend a lot of time thinking about search engine optimization, or SEO. No small wonder, given that search is at the core of our business. Of […]
Does Your Hotel Website Stink? These Six Factors Will Tell You
Every now and then you are going to need to take a step back, look at your website objectively, and determine what is working and what is not. It is […]
How to Ensure a Successful Revenue Management Upgrade
Undertaking a successful revenue-management system upgrade is all about organizational alignment around a hotel’s technology investment. Doing a little homework and finding the right balance of people, processes and technology […]
The 5 Hidden Costs of Being a Branded Hotel
Marriott. Hilton. IHG. Wyndham. Choice. For years these chains have publicized the advantages of working with them: advanced loyalty programs that promise to bring consistent customers, low fees, tough negotiations […]
December Decline Fails to Erase Annual Profit Gains in Europe
Hotels in Europe suffered a 2.7-percent year-on-year decline in profit per room in December, yet still, annual GOPPAR rose 9.2 percent, marking a second consecutive year of large gains, according […]
