Google Kills Metasearch Commission Bidding (CPA): What Next?
The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful
10 Effective Strategies to Boost City Hotel Occupancy
Implementing these strategies can significantly improve occupancy rates in city hotels. Each approach plays a vital role in boosting hotel performance
Hotel Brand Overload: The Coming Shakeout
In summary, brands must find a way to differentiate themselves and develop “tribes” of customers who identify with their particular brand
The Olympics Effect: Insights on Paris Hotel Impact
Pricing data suggests that the business influx from the 2024 Olympics will extend beyond Paris to other French cities
Guest Loyalty Doesn’t Need To Be Complicated… I Promise!
Whether a single boutique hotel or managing a group of properties, you need a loyalty program that empowers your team to manage, analyze, and optimize
tROAS for Hotel Campaigns Brings Improved Bidding Accuracy
tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year
The Value of Automated Pricing for Independent Hotels
This discussion recognises the challenges faced by independent properties in managing pricing strategies manually and how automated pricing systems can help
8 Tips to Improve Your OTA Conversion Rates
Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position
Hotel Revenue Management: 10 Ways to Boost Income in 2024
While effectiveness of revenue management strategies will vary by location, audience and the economy; here are ten effective ways to increase your revenue
MythBusters: Tech Stack Edition
I hope that this article gives you more insight into the importance of both a forward-thinking tech stack, but also, your human tech stack