A commercial culture should be instinctual, something that is not only deeply embedded in the company but also entwined in the DNA of every single employee

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

The high season doesn’t have to be stressful. With the right strategies you can turn high season into a time of unprecedented growth and guest satisfaction

OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings. The primary drivers for this is their nimble nature

Here is a look at Attribute Based Selling from both the guest and hotelier point of view, as well as challenges and benefits of implementing such a strategy

Sometimes a great guest experience is a big moment that stands out. But, more often than not, it’s the small details that make a stay memorable

At each journey stage you can turn a guest into a brand champion. Hotels that get it right can gain more referrals, positive reviews and increased revenue

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

Many owners of small independent hotels have confirmed they were ‘too busy’ to pursue learning about revenue management, given their properties demands

Revenue management is a comprehensive discipline that touches every aspect of a hotel’s operation but for Hotel Managers, a deep understanding is imperative