A solid social media strategy is composed of many moving pieces – from honing in on who your target audience is down to the type of content you are publishing […]

Facebook recently announced it is reportedly working to develop a single, unified messaging infrastructure and increasing the connection between several of their apps. NB: This is an article from Lodging […]

Numbers are very rational. Assuming that the source of the data is accurate, numbers reflect objective truths. But once analysis begins, conclusions can vary. Without a common framework for analyzing […]

The low season can make or break a property, particularly if budgets are already tight. If your hotel is already operating on threadbare profit margins, any significant dip in bookings […]

Let’s talk distribution for a minute. Yeah, I know, distribution is one of the least sexy aspects of the hotel industry. It’s also one of the most important, especially for […]

Recently, Google has implemented some important changes to its review product that hoteliers, lodging operators and hospitality business should be aware of. NB: This is an article from ReviewPro Priorities […]

The realm of a hotel revenue strategist often comprises a conflicting jumble of processes and competing platforms. This can cause major heartaches as revenue managers struggle to keep their hotels […]

In the online hotel distribution landscape, we all have seen the rise of metasearch. It has significantly changed the way hotels are selling their rooms online and how travelers are […]

The influence of Facebook continues to grow in the travel sphere. As we discussed in a previous post, the social media giant now boasts an expanding range of travel-related tools […]

What’s the goal of every guest check-in? It’s more than delivering the guest a room, but for many years that’s how check-in has been treated – as a means to […]