How to Diagnose Traffic Drops on Your Hotel Website – Pt.1

A drop in traffic to your hotel’s website can be perfectly normal. It might be due to a seasonal flux, a technical anomaly in your analytics report, or you might […]

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Social Media Trends Impacting Your Hotel In 2019

Social media is one of the most important channels for marketing a hotel and 2019 is bound to be an exciting year for digital marketers. NB: This is an article […]

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Revenue Managers – How We Get It Wrong…

11 Uncomfortable Truths About Hotel Revenue Management

Hotel revenue management (RM) is not new and has been around for 30+ years, yet only 3% of hotels globally use revenue management technology today. NB: This is an article […]

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Why So Many Hoteliers Plan to Upgrade Their PMS This Year

The following article is adopted from The 2019 Smart Decision Guide to Hotel Property Management Systems, which is now available for complimentary download, and reprinted here with permission. NB: This is an article […]

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Take the Guesswork Out of Your Hotel Pricing Strategy

Hoteliers and property managers are often looking for new ways to maximize revenue, but achieving peak earnings requires the right hotel pricing strategy to be implemented at the right time. […]

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Data is All Around: How to Harness it for Hotel Success

From check-in to check-out and beyond, every action and interaction in a hotel generates data. But don’t let that daunt you. With the right systems in place, the right data […]

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Upselling: How to Earn Extra Revenue (and How Apps Can Help)

For many people around the world, love will soon be in the air. Not only will they shower loved ones with affection on Valentine’s Day, they’ll spend big too – […]

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How Can Your Hotel Stand Up to The Misleading OTAs?

In light of the recent, much publicised news around the misleading approaches taken by online travel agents (OTAs), has there ever been a better time for hotels to capitalise on […]

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The Future of Revenue Management with the OTA’s

Nowadays hotel revenue management has become a somewhat controversial buzzword in hotel industry, back in the day, revenue management meant opening and closing availability and rates. When Online Travel Agents […]

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Distributed Ledger Technology Can Encourage Rate Parity in Hotel Distribution

The last few years have seen a steady rise in the impact of rate-parity and onward distribution issues on hotelier’s bottom line. GMs and revenue managers are scrambling to find […]

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