New Year, Similar Profit Story for US Hotels
Not even a government shutdown could throw the U.S. hotel industry off-kilter. Hotels picked up essentially where they left off in 2018, demonstrating a sustained uptrend in profit growth. U.S. […]
Why Does My Hotel Need A Social Media Manager?
Social Media is all about living in the moment, whether that means sharing a photo of a meal or a selfie at the hottest event in town. Moments are created […]
Want More Direct Bookings? Give the Best Answers in Your Content
Driving direct bookings on your hotel’s website isn’t just about using tactics like social advertising, PPC campaigns and SEO to ensure a steady flow of visitors to your homepage. It’s […]
6 Simple Steps to Write Effective Content That Converts
It’s been a while now since we’ve moved into an era where content marketing has been at the centre of hoteliers’ communications and promotions strategy. NB: This is an article […]
5 Major Trends & Tools That Are Transforming the Guest Experience
The travel industry rarely stays still for long. New technologies and evolving traveler trends require hotels to stay ever-vigilant to change and be ready to adapt. NB: This is an […]
Using Google Assistant to Book a Hotel Room With Your Voice
Just finished the Mobile World Congress, it is a good time to talk about a concept that had been nothing but speculation until now: booking through voice and what it […]
Some Hotelier Frequently Asked Search Engine Optimisation Questions
Our Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers. NB: This is an article from Vizergy How do […]
Travelers Want Different Things So What Hotel Technology Do You Need?
Many retail brands embrace generational marketing these days, breaking down their demographics and online/social media campaigns by what they know about baby boomers, Gen X, millennials, and the up-and-coming Gen […]
Five Guest Engagement Strategies and How Much Staff Effort Required
An engaged guest is a loyal guest and the most effective salesperson a property has. Understanding how to engage guests is essential for a hotel’s success. What’s the best way […]
With CMA Investigating OTAs, It’s Time to Take Control
In the UK, we have all been celebrating recently with the news that the Competition and Markets Authority (CMA) are now investigating OTAs and the illegal practices which we as […]
