Hotel loyalty programs were created in the 1980s, a spinoff on airline loyalty programs implemented as marketing tools after de-regulation. NB: This is an article from Runtriz Marriott was among […]

If you want to follow every single recommendations on how to do your job properly as a Hotel Manager, you might just get overwhelmed by the colossal amount of work […]

When it comes to your hotel’s presence across all online channels, photography is undoubtedly one of the most important elements to optimizing traffic and conversion. TripAdvisor found in 2016 that […]

A few months ago, Google announced big changes to its Google Maps Platform. These changes included a new pay-as-you-go pricing structure that requires websites and applications that exceed a certain number […]

I have long touted the benefits of a customer-centric revenue strategy, and this is amplified by the need for a revenue productivity engine that delivers results. NB: This is an […]

Are you knee-deep in your 2019 plans for still to make a start? Wherever you are in the process, here are some trends and tools that should be top of […]

Group business is growing. According to American Express, group hotel rates increased globally 2.8 percent on average over 2017, with North America seeing the greatest increase, rising 3.5 percent. And […]

It’s easy to forget that Netflix started out as an ambitious DVD-by-mail company that nearly went out of business. Back in 2011, Netflix was being savaged by the media and […]

A well-designed booking mask is a great way to accelerate a user’s progress through your hotel’s booking process with a minimum of effort, especially for returning visitors and those comparing […]

At the start of the year, Facebook switched up its news feed algorithm to give priority to content from users’ friends and family over posts from brands and businesses. Frustratingly […]