Companies leading the pack globally for revenue growth are creating customer experiences based on data-driven insight. Research shows us that organisations that leverage customer behavioural insights outperform peers by 85 […]

Home sharing is a great way to experience Taiwan. During my two trips last year to Kinmen, the Taiwan-governed archipelago off the coast of China’s Fujian Province, I stayed in […]

Without a new approach, airline loyalty programs risk alienating many customers. Since American Airlines created the industry’s first successful customer-loyalty program, in 1981, almost every carrier has followed suit. These […]

The holidays are here, and there are few busier seasons for those of us in the hospitality industry. NB: This is an article from Lodging Interactive We know you’re busy, […]

As we head into the new year it’s time to make some resolutions. NB: This is an article from MDG Advertising On top of personal commitments — does eating healthier, […]

With annual global business travel spend expected to reach $1.6 trillion by 2020, there’s a large opportunity for your hotel to capture part of this weekday-focused market. NB: This is […]

As traveler behavior and hotel technology undergo momentous transformations, the hotel distribution landscape is transforming right along with them. NB: This is an article from Rainmaker Your hotel distribution strategy […]

Google is an incredible driving force for the hospitality industry. NB: This is an article from Travel Media Group From the traveler’s perspective, there’s a high chance that their first […]

In the online hotel business, having more of something usually leads to success. Bookings, guests, market share – you can’t have enough of those. NB: This is an article from […]

Research conducted by the Spiegel Research Centre in 2017 reveals that incorporating reviews into marketing can boost brand conversions by as much as 270%. NB: This is an article from […]