The landscape of how we manage our data has changed. People are more aware of how important data is when it comes to making decisions about pricing, marketing campaigns, investment […]

When it comes to managing a hotel’s revenue, there are many data points to consider: target occupancy, booking windows, group sales projections, market trends, local events, and more. NB: This […]

Not even a government shutdown could throw the U.S. hotel industry off-kilter. Hotels picked up essentially where they left off in 2018, demonstrating a sustained uptrend in profit growth. U.S. […]

Social Media is all about living in the moment, whether that means sharing a photo of a meal or a selfie at the hottest event in town. Moments are created […]

Driving direct bookings on your hotel’s website isn’t just about using tactics like social advertising, PPC campaigns and SEO to ensure a steady flow of visitors to your homepage. It’s […]

It’s been a while now since we’ve moved into an era where content marketing has been at the centre of hoteliers’ communications and promotions strategy. NB: This is an article […]

The travel industry rarely stays still for long. New technologies and evolving traveler trends require hotels to stay ever-vigilant to change and be ready to adapt. NB: This is an […]

Just finished the Mobile World Congress, it is a good time to talk about a concept that had been nothing but speculation until now: booking through voice and what it […]

Our Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers. NB: This is an article from Vizergy How do […]

Many retail brands embrace generational marketing these days, breaking down their demographics and online/social media campaigns by what they know about baby boomers, Gen X, millennials, and the up-and-coming Gen […]