Let’s be clear: hotel metasearch isn’t your average digital marketing outlet. A property’s price listing competes against a multitude of online travel agents (OTAs) and wholesalers*. Compared to other channels, […]

Ever since online travel agencies took off, direct conversion rates in hospitality have been so poor that many hoteliers had simply given up on maintaining and upgrading their websites, instead […]

Historically there have been a many a times when the small but mighty have reigned victorious – ‘David and Goliath’ being one of the most commonly used references. There have […]

Just like baseball has an unearned run as a scoring feature, in business we have unearned revenues. In this piece I will discuss the difference between earned and unearned revenue […]

Airbnb makes it to the top 10 list in UK, Thailand, and Malaysia. Booking.com comes out strong at No. 1 followed by Gobibo, while direct bookings on hotel websites continue […]

A new, updated Kalibri Labs Special Report, Book Direct Campaigns 2.0: The Costs and Benefits of Loyalty 2018, provides conclusive evidence that the loyalty member campaigns first launched almost three […]

CRM software boasts so much potential, but is that potential being maximized? NB: This is an article by Terri Miller, CEO & Co-Founder of Concilio Labs Hotels worldwide are looking […]

Back in ancient Rome, gladiators would signify the end of a fight with either a thumbs up or a thumbs down, which was basically a very simplified, and rather brutal, […]

There’s no denying it — 2019 is projected to be an exciting and, better yet, profitable year for the hospitality industry. NB: This is an article from iVvy With the […]

Think back to your last trip and the happiness, excitement and anticipation that you felt about it… Now think about when those happy feelings started. NB: This is an article […]