When it comes to conversational chatbots, we’re only at the beginning. As developers refine the language models interactions will keep becoming more human

If you are not yet employing a guest-centric strategy, perhaps now is a good time to start. Here are 8 ways to tailor services to your guest preferences

Satisfaction surveys not only assess your guests’ overall experience, but play a crucial role in gathering valuable information to improve services

With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies

Revenue management is a complex discipline. When practiced fully, it reduces bottom-line drainers such as spillage, spoilage, or overbooking

Implementing effective hyper-personalization tactics requires a strategic blend. Here are some specific tactics that hotels can implement today

Adopting a multi-channel communication strategy, shows your brand values guests’ preferences and you are committed to providing excellent customer service

Your hotel should have a tailored pricing strategy that fits its unique needs, but there are common practices that can be honed to improve performance

With nearly 90% of businesses communicating with customers via email, the content must be well executed to stand out amongst the crowd

As necessary as responding to guest reviews is to a hotel and its business, it does take a significant amount of dedicated time that may not be available