What a Major Airbnb Acquisition Could Mean for the Hotel Industry

There has been a lot of talk lately about Airbnb potentially acquiring Hotel Tonight. While the rumors swelled, Airbnb acquired Gaest, a site that helps business people book off-site spaces […]

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Why Increase Your Hotel’s Visibility On Google Hotel Ads

In today’s competitive hospitality industry, as a hotelier, it’s essential for you to get more traffic from Google as part of a strategy to attract direct bookings. NB: This is […]

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Hoteliers Adjust Pricing Strategies to be More Dynamic

Hoteliers’ strategic goals must include a more dynamic approach to pricing hotel rooms that can better adapt to shifts in demand, sources said. Dynamic pricing—a strategy in which prices continuously […]

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5 Reasons a PMS Will Increase Your Hotel Revenue

Hotels are about the people. The people booking in for a comfortable stay. And, the people who work to make that stay memorable. NB: This is an article from Welcome […]

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9 Email Marketing Trends to Watch in 2019

Email is amazing. While it doesn’t tend to get the same buzz as channels such as social media, email quietly delivers extraordinarily impressive results for marketers year after year. NB: […]

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The New Era of Personalization: The Hyperconnected Guest Experience

With the onset of 2019, we’ve stumbled upon a rather interesting (albeit, integral) crossroads in the hospitality realm. As consumer technology continues to expand its influence and popular adoption across […]

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December Double Digit Profit Dip Punctuates Down Year for MENA Hotels

Profit per room at hotels in the Middle East & North Africa fell by 10.6 percent year-over-year in December and contributed to a 6.0-percent decline for full-year 2018, as revenues […]

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Top 12 Hotel Booking Revenue Makers as Consumer Choice Rises

SiteMinder today unveils its annual lists of the channels that brought the highest total booking revenue to hotels in some of the world’s top travel destinations in 2018. Varying from […]

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Views on Direct Booking and OTAs Vary From Brand to Brand

The collective push by the hotel industry in recent years to get guests to book direct could intensify as new entrants add pressure and competition to the distribution landscape. At […]

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Inside Google Marketing: 3 Ways We Think About SEO

We as a company spend a lot of time thinking about search engine optimization, or SEO. No small wonder, given that search is at the core of our business. Of […]

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