The linchpin of successful hotel marketing is a detailed, accurate understanding of your hotel’s typical guest. As strategic bedrock, these hotel guest personas provide a framework for decisions on marketing […]

Imagine this scenario: you are looking for the perfect gift for a friend or family member and furiously searching Google for a present. After a day or two, you notice […]

One of the most beneficial impacts of the expansion of hospitality technology has been a wealth of distribution channels for hotel inventory. Hotels can now be extremely targeted when it […]

The revenue management system (RMS) plays a crucial role in the modern hotel technology stack, driving greater profitability and productivity, but demonstrating return on investment (ROI) in a hotel’s revenue […]

Move over AirBnB, hotels aren’t going anywhere! According to an Accenture study that surveyed 2500 travelers across 5 countries, hotels continue to reign as the prefered lodging option among travel-goers. […]

In the past, hotel guest loyalty programs were more exclusive – travelers were invited to join only after having stayed a certain number of times. Today, many hotel companies invite […]

We are living in the data-driven era where most innovation in business, medicine, education, and government will come from the application of mathematical models and algorithms to large volumes of […]

When you are preparing your budgets, an incredibly valuable tool is what I refer to as the “citywide supply and demand analysis.” I didn’t come up with this, however, I […]

Given that tourism is a global industry consuming a diversity of goods and services, the prediction of future trends needs to take account of the wider economic context, according to […]

A question for you: is your hotel the main reason for guests to be visiting your area? NB: This is an article from Welcome Anywhere Perhaps you have a spa […]