In an industry where every minute counts, the effectiveness of an RMS should be measured by its ability to simplify lives rather than complicate them

Here are five pricing trends to watch – along with strategies to help you stay on top of the opportunities and ahead of your competitors

We look at ten common digital marketing mistakes hotels make. We will also give you practical solutions to help you avoid these mistakes

Consolidating data and analyzing performance through data to glean key insights is critical to the digital marketing puzzle

Don’t overlook Bing ads when planning your digital marketing strategy. The channel can bring benefits especially for hotels serving consumers in the U.S.

Moving from Google commission-based bidding to an upfront payment model is a big change, but it gives you a chance to improve your hotel marketing strategy

Instead of viewing blackout dates as constraints, hotels should see them as strategic opportunities to enhance revenue and maintain a good guest experience

Focusing heavily on capacity related metrics might look like a path to revenue gains. Here are four common pitfalls of a capacity centric approach

An AI Agent is an intelligent system designed to process inputs such as queries, requests, or prompts and take actions accordingly

Here’s how five essential hotel business intelligence reports can help you make better, data-driven business decisions