Google’s Cookie Consent Mode V2
You may have heard that from March 6th 2024, Google Cookie Consent Mode v2 will be mandatory for all websites that use Google services
Why Stages of Buyer’s Journey Matters for Travel Advertising
We know that understanding your target audiences’ behavior is a vital part of travel advertising, especially in an increasingly fragmented market
How Hotels Can Harness Pop Culture to Make Money
Keep a finger on the pulse of pop culture. Regularly view platforms like TikTok, check trends on Netflix or Prime, and set Google Alerts for your town
Hilton, Hyatt Among Hotel Chains Hit With Room Price-Fixing Suit
Hilton Worldwide Holdings Inc. and Hyatt Hotels Corp. are among a group of hotel operators accused of inflating cost of rooms with help of a price-setting database
How to Streamline Your RFP Process for Improved Conversions
A well-responded RFP can lead to a profitable booking but the sheer amount of effort required to sift through numerous unqualified RFPs can be overwhelming
5 Essential Tips When Selling to Meeting Planners
Here are five ways to have more meaningful, enlightened meeting planner conversations that get attention and increase venue revenue
Are You Tracking Your Hotel In-Store Restaurant Visits on Google?
For the longest time, tracking the true efficacy of your hotel restaurant campaigns ended when the consumer visited your restaurant website
Hotel Distribution in 2024: What is the Right Strategy?
Finding the right distribution channels and choosing cost-effective ones at high-demand times will help determine when to sell rooms and which channels to improve profits
Maximizing Revenue with Strategic Use of Vouchers
Adopting a guest-centric approach, hotels can unlock the full potential of vouchers. Turning a missed opportunity into a dynamic tool for guest satisfaction
Top Revenue Management Trends to Help UK Hotels
We explore the top trends in hotel revenue management and yield management in the UK, offering insights and strategies for hotel professionals