Across 10 host cities, basic mean average for hotels standard room over next 6 months shows rates have increased from €147 outside the tournament to €231

Understanding this multifaceted process is key to align offerings with target guests, moving beyond pricing competition to deliver value that resonates

With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members

The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success

Hotels have an incredible opportunity to exceed guest expectations and maximize revenue potential with the help of new-age tools and processes

FTC and DOJ makes clear that the government’s position is that hotels using algorithms to set room price are violating antitrust laws

Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences

As more people visit your site to read your blog posts, your overall website traffic increases, which can positively impact your SEO efforts

Tailoring PPC campaigns based on seasonal demand fluctuations is instrumental in driving revenue growth and maintaining a competitive edge

Whether reservations come directly or through OTAs is secondary, as the primary concern is filling rooms that would otherwise remain empty