By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

Incorporating the seo trends outlined will position your hotel website in good standing to reach your digital marketing goals

While rate mixing can help you optimize revenue and attract guests, this pricing strategy should be carefully managed to ensure both parties benefit

Whether you’re a small boutique hotel or a large franchise, here are some merchandising ideas to boost your brand presence and bottom line

Maximizing ROAS while ignoring other metrics can lead to a marketing strategy overly focused on lower-funnel tactics at the expense of other audiences

We explore the fundamental differences between traditional and modern revenue management and proposing a vision for the future of the field

Creating impactful SMS campaigns requires a blend of strategic planning, content mastery, and understanding guest preferences.

If averages give us an incomplete picture, where do we look to find actual metrics we can act on? The answer is going more granular in your data analysis

94% of website first impressions are design-related, so the design of your site must be something that is not only visually engaging but also easy to use