Now, more than ever, revenue management is the cornerstone of running a successful, profitable, hotel. The increase in available data and ways to track and analyse it may seem like […]

This 101 for email marketing will just hit on the basics of getting an effective send out the door to your audience.  We’ll be making making a few assumptions in […]

It can be all too easy to get yourself into a marketing rut using the same ad formats over and over, but we love playing around with different formats for […]

Whether your venue is located in a small town or a big city, the quality of your local SEO strategy will determine whether your venue shows up on the first […]

An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick and mortar businesses. Since hotels, […]

Today’s hotel guests are more aware and informed than ever before. They know their rights and will not settle for anything less than what they expect from a hotel. NB: […]

In this podcast we talk with Pontus Berner and Veit Meier, from berner+becker, about the topic of Market Share and why it is so important, but often over looked, in […]

Smart hoteliers keep a close eye on their local destination marketing organizations (DMOs). It’s a crucial part of understanding and identifying where your own marketing tactics can ultimately align with […]

One of the biggest buzzwords in digital marketing today is audiences. While the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape […]

The “WOW’ factor is critical in building lasting impressions. And these moments help open doors to many important things: guests loyalty, word-of-mouth marketing, and increased long term business.