These 8 US Cities Have The Most Fake Hotel Reviews

More than one-third of online hotel reviews are phony, new research suggests. The study of fake hotel reviews also shows that you’re more likely to be fooled in some American cities than others

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First Things First: Hold Off on the PPC Campaigns!

Are you ready to take your website to the next level but don’t have a strategy? Hold off on the PPC campaigns! Let’s focus on what really matters.

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Your Summer Revenue Check-list

Your Summer Revenue Check-list

We are busy right? So what’s the problem? Well, the problem is real profitability lies in the detail. So here are top 5 revenue management tips for ensuring your Summer is as profitable as possible:

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What is Your Hotel Room’s ‘Best Before’ Date?

Hoteliers must update their distribution strategy to fill the literal void that an empty hotel room creates. Here are two ways to fill your empty rooms and increase occupancy and RevPAR.

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Identify, Segment and Target Your Hotel Customers

By attracting the right customers and having a good mix of the different market segments, you can optimise your hotel ADR and also mitigate the effects of seasonality which is vital to your hotel

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Expedia Mulls Matching Booking on Resort Fee Commissions

With Booking.com making the controversial move of charging commissions on hotel resort fees for the first time this week, rival Expedia Group isn’t ruling out matching the new stance.

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Mobile is the Most Important Part of Your Guest Engagement Strategy

Not just more mobile bookings but also a better mobile guest experience requires better user interfaces, more functionalities, and marketing strategies that give guests confidence to use them.

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Data and AI Are Simplifying Hotel Revenue Management

Data and AI Are Simplifying Hotel Revenue Management

Hospitality’s next evolution should be to look more holistically at the role of hotel revenue management and ensure it is sustainable by improving revenue teams’ quality of life

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Conducting Hotel Financial Operations Reviews

The sole purpose of the financial review is to find ways to improve moving forward. We always start at the beginning with rooms revenue. What’s going on in the market and how is the hotel performing.

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What Is TRevPAR (Definition and Why It Matters)?

RevPAR calculates revenue derived from rooms; TRevPAR calculates revenue from every nook and cranny. Therefore, it provides a big picture view, allowing for operational adjustments to be made.

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