The topic of rate parity continues to be a relevant and developing discussion within the hospitality industry, with hoteliers becoming more informed on the matter.

Tech titans have been growing as a threat across multiple industries, and they’re encroaching into the hospitality industry. Google has moved into the industry, and now Amazon is entering too.

How would you plan to get more direct bookings when the average hotel website conversion rate stands at below 2%, despite hoteliers spending on marketing and SEO activities?

Influencers receive collaboration request emails all the time. You want to make sure you are giving them specific details quickly and efficiently in your pitch.

Do you need to tackle alignment? To find out, first determine if the work within the Sales and Marketing functions is directly linked to the mission and business outcomes.

If you’re looking for a more advanced software to manage your property in one place, you’d rather focus on more advanced hospitality management solutions.

When Trivago advertises in Google Hotels, it competes for clicks against its own largest advertisers, Booking Holdings and Trivago parent Expedia Group. It’s enough to make your head spin

With the Hotel PMS guest experience program and guest interaction integrations, the guest is almost always guaranteed to be recognized and appreciated, even if there are new employees.

Hotel marketing success requires daily discipline. Based on our 35 years in hotel marketing, here are the 10 daily habits we see that separate the best hotel marketers from the mediocre:

A winning digital services playbook combines sales, marketing and revenue management to steal market share. Like Superbowl winners, the playbook is a dynamic document that continues to change.