Not all room rates are created equal. As travellers, we understand this. Yet, when rate shopping as revenue managers, we can sometimes overlook this fundamental fact. If we see a […]

Legacy PMS make it difficult and costly to connect all systems. Even some modern, cloud-based PMS aren’t developed in a way that makes connectivity as easy and painless as it should be.

Building upon the customer relationship in the Dreaming, Planning and Booking phases, utilizing CRM and loyalty initiatives, hoteliers can win guest loyalty in the Experiencing and Sharing Phases.

While this new layout is only a test that is available to a limited number of users, we’ve seen that Google is continuing to develop the hotel search experience and we should be prepared for more.

The ever-changing character of hospitality has led the industry’s focus away from improving the quality of the rooms themselves and deeper into creating a more complex guest experience. NB: This […]

Traditionally an indispensable point of contact between a hotel and in-house guests, the front desk has always been the place where guests check in, make requests, stop to chat, and […]

RevPAR isn’t profit, which is what really matters. Going beyond RevPAR to look at indicators such as GOPPAR (gross operating profit per available room) offers a truer portrait of the success of a hotel.

The success of modern hotel brands is often directly correlated with the technology and procedures put in place to support their staff and operational structure. NB: This is an article […]

If you want to take the guesswork out of hotel marketing, consider running pay-per-click campaigns for your property. Targeted, cost-effective and exceedingly measurable.

It’s a well-known adage that quality should be valued over quantity, and while that may be true when it comes to many aspects of life, online reviews are the exception to the rule.