In the following post, we’ll explain 5 psychological triggers that you can use to influence your customers decision-making, forge deeper relationships, and drive more direct bookings.

Profit per room at hotels in mainland Europe fell for a fifth consecutive month in April, as revenue levels continued to weaken across all departments.

When there is a weather emergency that can affect your property system, the Revenue Management team needs to react immediately. These 5 tips can keep operations efficient and business thriving:

From SEO to design, find out the top five things you need to know now in hotel digital marketing. This month, the latest digital innovations include Facebook Automated Ads to streamline ad setup.

When you’re doing the on-page SEO for your hotel site, you should take some peculiarities into account that will help you to outrank your competitors in this niche

The process of offering a service and then making the procurement stage difficult or unpleasant for the guest is called friction. One of the most common sources of friction is a hotel’s outdated website.

April was the first month of the year to see a year-over-year decline in profit per room at hotels in the U.S., as a drop across all revenue centers was impacted by rising costs.

This step involves identifying each channel’s COPE ADR during the peak occupancy months to better understand the optimal channel mix for increased profitability.

Email marketing is certainly not dead and still has the brightest future of any other digital channel. Don’t get left behind by cutting this integral channel from your marketing repertoire!

Not that long ago, an OTA was seen as a partner and often junior members of our teams were allowed to sign contracts without a second thought. My advice now, is to take back control.